A creative packaging for fish feed, designed by .Īnother option would be to create patterns with a specific connection to each product. For instance, you can use the same pattern in different color schemes and variations to signify different flavours. Using patterns in packaging design can be particularly helpful when you’re trying to visually differentiate different products, while at the same time maintaining a consistent connection to your brand. Packaging design by Martis Lupus for LOL Lots of Love. Using patterns to differentiate products You can use the same pattern in different colors to differentiate flavours. By repeating the shape you can create a coherent connection to your brand across all kinds of brand materials, which will amp up your logo’s familiarity in the eyes of your audience. Your logo itself (or a simplified variation of it) can act as the symbol that’s repeated in your pattern. So if you want your logo to have even more impact, you should consider turning it into a pattern. Your logo is the foundation of your brand identity. Incorporating your logo into your pattern
If your client is craving beauty and harmony, there’s a good chance they will be drawn towards your product if the mood of the packaging conveys just that. The reason is obvious: the flowers in the pattern represent a direct connection to the brand’s service or product.Īdditionally, we instantly associate floral patterns with certain things-such as femininity, beauty or a sunny meadow-which is exactly the mood a brand would want to create when using thy type of pattern in connection with their product. However, if it’s a business card for a florist or a cosmetics packaging, it would fit perfectly. Imagine seeing a floral pattern on a lawyer’s business card-feels wrong somehow, doesn’t it? While this is a popular pattern choice, it doesn’t work for every brand. This site is protected by reCAPTCHA and the Google Privacy Policy and Google Terms of Service apply. Using pattern design for your brandīy completing this form, you agree to our Terms of Service and Privacy Policy. This harmonious order makes looking at patterns a pleasurable experience. There’s no lack of examples in architecture, art and fashion.Īnd there’s a simple explanation why we feel so drawn towards patterns: by filling a canvas with symbols using a repetitive structure and spacing our brains recognize the repetition, which gives us a feeling of order.
We can find the first pattern designs in cave painting and trace them through history and cultures like a common thread. So it’s no surprise that throughout human existence people have been drawing and decorating their surroundings using patterns. Often they occur naturally-think trees in a forest or sea shells on a beach. While patterns are really on trend right now, technically, they have been around for, well, forever.
Trees are perfect examples of patterns occurring in nature. The effect of the pattern changes depending on which symbols are used and how they are repeated. This repetition can be regular or irregular. Via Hoboish.īasically, a pattern occurs when one or more symbols repeat themselves and fill a surface in a (more or less) structured way. The geometric patterns that cover the walls of the famous Alhambra in Spain are just one example of patterns used in architecture. Let’s dive right in! Things you need to know before you start designing your pattern In this article we’ll introduce you to the world of patterns: what they are and how they’re created, what types of patterns are out there and-last but not least-how you can find the perfect pattern for your brand. Trust me, there’s a pattern out there for everyone. And for good reason: they’re an amazing way to build and strengthen brand identity and style. Patterns can be found all over corporate design, web design and packaging. These colorful pattern designs for a chocolate brand resemble classic tile patterns. But patterns are so much more than that-and they’re so on-trend right now that you just can’t escape them. What’s the first thing that comes to mind when you’re thinking about patterns? Ugly wallpaper or your grand-aunt’s curtains might pop into your head.